When was the last time your business’s website was redesigned? If it’s been more than five years, and especially if you can’t remember the last time it was updated, it might be time to look into it. Like it or not, your website leaves a pretty big impression on your customers, new and old. If any of these statements apply to you, you may want to look into getting them resolved.
Your site isn’t mobile friendly.
About half of web traffic worldwide is generated through mobile phones. How does the mobile version of your website look? If it’s hard to navigate – or doesn’t work at all – it might be time to redesign your site. If a potential customer can’t access your site from their mobile device, there’s a pretty good chance they’ll go to one of your competitors instead.
Making changes and updates is a struggle.
If making simple updates – adding new staff members, changing website photos, updating general information – is anything but simple, it’s definitely time to consider a redesign. With an updated website and an easier way to manage it, you can spend more time on what really matters – your customers.
It just feels old.
When you visit your competitors’ websites, how do they compare to yours? How about the websites of businesses in other industries? If those sites have you feeling a little outdated, it might be time to spruce things up. A well-designed and up-to-date website keeps your leads on your page. For example, the first impression your website design gives can keep a customer interested or drive them to a competitor.
It’s not performing well on search engines.
If you haven’t Googled yourself yet, you definitely should. Some websites aren’t built to show up well on a Google search, so you’ll want to be sure yours doesn’t fall into that category. Several factors affect how your website shows up on Google, and design is just one of them. The amount of content on your pages, how often updates are made, and accessibility can also impact how your site does when people search for you. If you aren’t satisfied with how your business shows up on Google, it’s time for a redesign.
You’re not excited to share your website with potential clients.
You shouldn’t be embarrassed to send potential clients to your website. In fact, you should be excited to share it with potential clients because it should showcase all of the great things your business offers. If you’re not quite there yet, maybe a new design will change that.
You’ve outgrown your current site.
If anything about your business has changed since the last time your website was updated, you’ll want to make sure your website reflects that. A new location, a different focus or target audience, a new logo or slogan, new team members, or new services or products are all great reasons to redesign your website to make sure it matches your growth.
Your site is difficult to navigate.
Can visitors find what they’re looking for within 30 seconds? That’s about how long a customer will poke around your site to find what they need before moving on to your competitors, if not less. With that being said, you’ll also want to make sure customers can easily find general information about your business and the services or products you offer.
In need of a website redesign, but don’t know where to start? We can help you with that! Contact us today for a free consultation.
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