9 Tips for Generating Effective Web Content

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website content

We can build you the prefect website.  It can have all the bells and whistles you’ve ever wished for; sliding images, an announcement section, links to your Facebook and Twitter feeds, site wide search option, hyperlinks, a media library, custom forms, rotating customer testimonials, automatic newsletter systems and the list could go on and on.  But what really makes your site yours, is the content.  The content on your website should let any site visitor know who you are, what you offer, and how they can get it.

Here are 9 tips for generating effective content for your website:

Open Strong
Grab your readers’ attention with a stimulating – but brief – opening that makes them want to read further.

Keywords are important for Search Engine Optimization (SEO), so think carefully about which keywords you want to include. They should be included naturally in your text.

Appeal to your audience
Use terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc. This is especially important when working on sales related content.

Write well
Sounds obvious, right? Think about the websites you generally visit. Chances are their content is well written and engaging. If writing is not your strong point, hire someone else to write your content for you (guess what, Fusion Forward can help with that!).

Keep It Short and Sweet
Briefness is key. People tend to skim rather than read in detail, so, don’t bore your readers with long, involved sentences.  Be concise.

Stay current
Refresh your content regularly. This not only improves SEO but ensures that the information you are putting out there is current and relevant.

Use Plain English
Even if your intended audience is a technical one, using layman’s terms is necessary so content can be easily understood by everyday users.

Use Appropriate Images
Web content works best in conjunction with the visual elements on the page. Make your words work with the images as you strive for a consistent tone and messaging with both

Last, but not least, check, double-check and then check again to ensure that everything on your site is grammatically correct. Overlooking this makes you look unprofessional – you only have one chance to make a first impression!