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Using Electronic Newsletters

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Electronic newsletters are one of the most effective marketing channels available, allowing businesses to communicate with customers, build rapport, drive traffic, and direct customers to key content.  If you’re not sending e-newsletters, you’re missing a great opportunity to connect with your customers and prospects.  Here are a few reasons why electronic newsletters are ideal: They…

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Good to Know: Keyboard Shortcuts

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Good to know: Keyboard Shortcuts Keyboard shortcuts make life easier; they help you save time by allowing you to never take your hands off the keyboard to use the mouse. With these hotkeys combos, you’ll be able to knock out useful tasks in seconds.  Here are a few basic shortcuts and some that may be…

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What is Website Hosting?

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Once your website is complete you’ll need to publish it on the World Wide Web, otherwise no one will be able to visit your webpage; this is where web hosting comes in. Web Hosting is a service provided by a vendor which offers a physical location for the storage of your website, web pages, and…

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What is a Domain Name?

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A domain name is an internet address, like fusionforward.com. Every domain has a corresponding IP address. For example, the IP address for fusionforward.com is 66.147.420.170. When visitors enter your domain name into a web browser, the browser uses your domain name to find the associated IP address and, therefore, the website. People use domain names…

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Static vs. Dynamic

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Of all the various ways you can make a website, your pages fall into one of two categories; dynamic or static. The difference between a static and dynamic website lies in how the site is constructed. Static Pages Static sites are constructed using HTML code only. This means each page is considered a separate document…

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Why your business should be using social media

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Why your business should be using social media The growing trend of online social media has taken over every generation, new and old.  That means more and more people are online, including businesses.  But, many businesses may not understand why they need to participate in social media outlets such as Facebook and Twitter. Whether your…

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Logo Design and Company Identity

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Think of a logo as the “first impression” of a company.  It is often the most visible piece of marketing, and for this reason, a well-designed logo is a vital part of any company’s overall marketing strategy.  Through images, colors, and fonts, a logo provides important information about a company that allows customers to identify…

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