We’re designers and work with color all the time, but did you know there is science behind the colors designers choose for your brand? Yes, there is a method to our madness we promise! Now, we hope there is a better reason than “I liked it” or “That’s the color it’s been for 50 years” for why your logo is yellow and pink, but if not, we’re here to help. So, do you know what the colors of your logo mean and what they evoke in your customers?  Are they representing you in the way you want to be represented? Here’s a nice info-graphic on color to help explain.

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