Is your print ad actually effective?
Although Fusion Forward specializes in the design and process of building WordPress-themed websites; we also work on an array of other services, including effective print ads.
Printed ads are perceived by readers as being credible, especially in familiar publications, such as your local paper. Ads are meant to be informative and help build your company’s image. Here are a few things to include on your next print ad:
- An Image: whether it’s your company logo or a portrait of the company president, an image in your ad creates interest and communicates what the viewer will learn by reading your ad.
- Call to Action: a call to action leads the reader to take a specific action, such as visiting your store. The call to action needs to create a sense of urgency, so phrases like “call today” and “this offer expires on…” will encourage readers to do something now.
- Contact Information: tell the reader how to get in touch with you and how to take advantage of your offer. This section usually includes your company name, address, phone number, and website address.
When it comes to your company’s image, consistency is the key. To take full advantage of your brand, it is vital to provide a consistent look for all of its material. Our graphic design process ensures a complete look for all print collateral material, business cards, letterhead, brochures, and more. The result is a clear marketing message with a high-impact design that drives more business
Let Fusion Forward design a print-ready ad that is sure to draw attention.