Logo Design and Company Identity
Think of a logo as the “first impression” of a company. It is often the most visible piece of marketing, and for this reason, a well-designed logo is a vital part of any company’s overall marketing strategy. Through images, colors, and fonts, a logo provides important information about a company that allows customers to identify with the company’s brand.
Logos are also used as a shorthand way of referring to the company in marketing and advertising materials. In the past, your logo may have been displayed on the sign in front of your business or in your print ads. But these days, your logo and design identity are also on all your print material, your website, your Facebook page and in so many other places that it’s the foundation of your identity and that’s why it’s worth hiring a graphic artist to design a top quality logo.
Even if your existing logo design isn’t top notch, that doesn’t mean you’re stuck with it forever. Updating your logo design provides an opportunity to refresh your brand identity.
Here at Fusion Forward, we try to really understand your business, its market, and its competitors to implement the right brand identity for your company. Consider updating and upgrading your logo design if your current logo isn’t conveying the proper image for your business and portraying a reputable identity.
Click here to see if you can name these famous companies by only looking at their logo.