Marketing and PR … why you need them!

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June 30, 2021   //   Marketing and PR … why you need them!
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So you heard that we can help you with your marketing and public relations but you are confused as to why you need us or how we can help? Well here’s the inside scoop on why you need marketing and PR. Keep in mind that every business is unique in its own way – that’s what makes YOUR business YOUR business. We tailor our services to meet YOUR needs. Maybe you just need a smidge bit of help – we are here for you!

What is Marketing & PR?

Marketing is as simple as promoting and selling your product(s). We use a bunch of unique strategies to help businesses reach their goals. Want to boost revenue, increase awareness, or rethink what your company offers? We have all kinds of tricks up our sleeves to help you put your best face forward!

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

AMERICAN MARKETING ASSOCIATION, 2017

Public relations is similar to marketing but has a bit more to do with protecting your business’s image or reputation. PR simply creates and maintains a positive reputation for your company as a whole. While our PR services would definitely come in handy when you need to respond to a crisis within your organization, it is just as important to maintain your reputation when things are going well. 

“At its core, public relations is about influencing, engaging, and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.”

Public Relations Society of America, 2021

Why You Need Marketing & PR

Having a solid marketing and public relations strategy can boost your credibility immensely. Your business should strive to be reputable and trustworthy, which will turn those would-be customers into actual customers. And who doesn’t want that? You don’t have time to fight off a bad reputation when you did nothing to deserve it. Get ahead of it and ensure that your online presence is top-notch. It’s time to make sure that you are highly visible to those you want and need to see you.

Ok, but how do you separate them out when you are a small business? Well, we tend to mash the two together to create a plan that works for you. They are a package deal of sorts. Your products won’t sell if your company has a bad reputation and if no one knows about your business – well, no one will buy your products.

Our Process

Now that we’re on the same page (hopefully!), let’s talk services and expertise. 

Step 1: Initial Meeting – Your Unique Plan

We don’t offer a one size fits all marketing package – simply because it wouldn’t work for everyone. Your organization’s needs depend heavily on your unique circumstances, including location, products/services offered, target audience, and long-term goals. That’s why we always set up a meeting with you before we do anything. It’s crucial that we understand what your needs are and that we all have the same end goal in mind. 

Step 2: Research and Strategy 

Next, we’ll take what we learned from our meeting and get to work. If needed, we’ll do some research. Our research could include surveys, interviews, or online research depending on your needs. Then, we’ll work on a unique plan that is catered perfectly to your needs and send it for approval. Once you give us the green light, we’ll really get down to business.

Of course, each business’s plan will be different but here are some examples of what your plan might include.

  • Advertising Services (newspapers, press releases, billboards, TV commercials, social media, print advertising/flyers)
  • Video Production (project development, filming, editing, and distribution)
  • Social Media Management (setup, content creation, and/or full management)
  • Graphic Design (letterhead, business cards, signage, envelopes, magnets … anything you want to put your logo on, we can do it!)
  • Rebranding Campaign (new logo, new slogan, new goals, new overall feel for your business)
  • Website Development and Design (initial website design with plugins catered to your unique needs)
  • Crisis Response (assistance with press releases, media relations, and next steps when dealing with a crisis within your organization)
  • Community Relations (tips and tricks for interacting with and getting the attention of your unique community)
  • Office Culture (how to make your company one that everyone wants to work for)

Be sure to check out our portfolio to see some real life examples of the work we do!

Step 3: Plan Execution

Once we have a solid plan, we’ll do what we do to reach your goal. While we work through our plan, we’ll be sure to communicate with you, keeping you updated throughout the entire process. Don’t worry, even after you approve our plan and sign a contract, the plan is still very flexible. If something isn’t working, we won’t force it. We are self-proclaimed experts at pivoting and changing our approach when needed, all while keeping the end goal in sight.

Step 4: Review

Plan complete – now you get the chance to review our work. We encourage you to tell us what needs to be changed or tweaked. Our top priority is ensuring you are thrilled with the end result.

Conclusion

As you can see, marketing and PR are essential to any business. No need to be scared and confused anymore – we got you! Not everyone needs help with every aspect of marketing and PR and that’s why we tailor our services to YOUR needs.

Feeling like you need some marketing and PR help but curious about the cost? Check out our pricing page for some examples. Don’t see what you are specifically looking for or have questions on the pricing? Contact us today and we’ll be more than happy to discuss options to fit YOUR needs!

Head back to our services page to read more about what else we can offer!

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