Welcome to our Social Media Series! We will be sharing tips and tricks over the next few weeks to help you make the most of your social media channels for your business. This week, we’re talking about making the most of your Twitter and Instagram accounts. Both of these platforms are similar in the way they use the power of hashtags to connect people throughout the country and around the world, but there are a few key differences that can help you decide which one is best for you and your business.

Instagram: Capture and Share the World’s Moments

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  • More focused on visuals, pictures
  • Share photos on posts and on stories
  • Great platform to reach a wide audience – people of all ages use Instagram
  • Studies have shown that customer engagement is up to ten times higher on Instagram than it is on Facebook
  • Instagram Live feature allows you to connect with your audience in real time, and followers are notified when your account goes live

When using Instagram, there are a few things you’ll want to keep in mind to make sure you’re showcasing your business in the best light. Here are a few do’s and don’ts to follow as you get started:

DO:

  • Keep it short. Instagram is more photo and video-focused, so it can be a little difficult to read longer posts on the app. It might be more beneficial to post longer announcements on your website, then share a link to it on Instagram with an attention-grabbing photo and a quick sentence to get them to click.
  • Use hashtags. Hashtags help categorize content for your current and potential audience. By using hashtags that describe your post and your business, potential customers viewing posts that contain hashtags you used (#BestRibsInIowa, #AffordableChiropracticSolutions, #ShopSmall, etc) they can easily find you and learn more about what you do.
  • Promote your Instagram account. Encourage people to follow your account to get the latest updates – you can do this by adding an Instagram icon to your business cards, on the entrance to your business, etc.
  • Use photos and videos that fit. Instagram’s unique square shape for visuals can be tricky. Finding a photo that will fit that space just right is very important.
  • Proofread your posts. It takes just a few seconds, and it can make the difference between a post that makes sense and one that just doesn’t.

DON’T:

  • Set your account to private. Private Instagram accounts require approval to follow, therefore not everyone would be able to see your account – including potential customers.
  • Post low-quality photos or videos. Since photos and videos are the main focus of Instagram, you want to make sure your content is clear and high-quality – not blurry and pixelated.
  • Use too many filters. It can be fun to try out Instagram’s filters and completely change the look of your photos and videos, but more natural looking photos are best.
  • Post without permission. Be sure to use your own, original content and to always ask permission if you must repost someone else’s. Make sure you have approval if you choose to share customer reviews and photos.

Twitter: See What’s Happening

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  • Less visual-focused than Instagram, but you can still add photos to your tweets (up to 4 per tweet)
  • Reach a younger audience – many of Twitter’s users fall in the 18-29 range
  • A great place to build relationships with current and potential customers
  • News and announcements travel faster on social media, and Twitter is no exception to that rule
  • Twitter is often where people to go share opinions – good and bad. Having a Twitter profile allows you to stay on top of what people say about your business

When using Twitter, there are a few things you’ll want to keep in mind to make sure you’re showcasing your business in the best light. Here are a few do’s and don’ts to follow as you get started:

DO:

  • Keep it short. Twitter only gives you 280 characters per tweet, and for good reason. This encourages users to keep it short and sweet. If you need to share lots of information, post it on your website and share a link to it on Twitter with a couple sentences that encourage readers to click.
  • Use hashtags. Just like on Instagram, hashtags help categorize content for your current and potential audience. By using hashtags that describe your post and your business, potential customers viewing posts that contain hashtags you used (#BestRibsInIowa, #AffordableChiropracticSolutions, #ShopSmall, etc) they can easily find you and learn more about what you do.
  • Use photos and videos whenever possible. Some posts are better without visuals, but tweets with visuals are often more engaging and eye-catching.
  • Be responsive. Twitter is a great platform to use if you plan to keep up with it often. If you only plan to check and update it periodically, you may want to reconsider starting an account until you have the time needed to make your Twitter the best it can be.
  • Proofread. Twitter does not allow you to edit tweets once they have been sent, so you’ll want to be extra sure your posts are free of errors.

DON’T:

  • Stray too far from your company’s brand. Twitter is a lot more laid back than other platforms, but don’t let that make you feel like you have to change who you and your company are. Many large companies, like Wendy’s for example, take on a different persona on Twitter – leaving sarcastic comments under other fast food chains’ tweets and having playful arguments with them. It works for a company like theirs, but unless that speaks to who you are as a company, don’t feel like you have to change to fit in.
  • Ignore customer complaints. You may never get negative comments on Twitter, but don’t panic if you do. Always respond by saying something like, “Hi, (insert name here). We are very sorry to hear about this and want to make it right. Please DM us so we can better understand your experience and help you.” Be sure to encourage them to reach out to you privately so you can solve the problem one-on-one.
  • Protect your account. Just like Instagram, you can make your Twitter account private if you choose. Potential followers would require approval from you to see your tweets, which can be great if you want to keep a personal account between you and close friends and family. As a business, you want your account and tweets to be visible to everyone, not just your followers.

Keep in mind that you do not have to have a profile on every single social media platform. Managing several accounts can become overwhelming – If you’re doing really well at one or two platforms, and would feel stressed adding another one to the mix, keep doing what you’re doing and don’t feel pressured to be everywhere at once.

How can Fusion Forward help?

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Feel free to contact us if you need assistance with:

  • Creating and/or managing your organization’s social media pages
  • Content curation/post ideas
  • Reaching your target audience
  • Boosting your social media presence/increasing likes and page traffic
  • Advertising campaigns
  • Social media images
  • Graphic design/professional photography
  • …and so much more!

Don’t hesitate to reach out if you would like more information on making the most of your business’s social media pages. We can’t wait to chat with you!