Utilizing Your Contact Us Page
As a website owner, you know the importance of providing clear information about your business and services to site visitors. But it’s also just as essential to offer a convenient way to contact you. The Contact Us page plays an integral part of a website allowing visitors, the press, or even potential employees to obtain your contact information.
Information to include on your Contact Us page:
- Full company name
- Complete physical address
- Phone number
- Interactive map
- Social Media links
- Contact form
A contact form offers visitors an easy and reliable way to contact you, inquire about your services and order products. Here are some things to consider when developing a contact form:
- Simple wins over complex. Don’t make visitors fill in numerous fields. Their name, email address and message should suffice.
- Don’t ask for overly sensitive information. If this information is absolutely necessary, you can collect it from the consumer later in the process.
- Set expectations for each field clearly to reduce confusion and invalid input errors.
To keep our Fusion Forward clients from getting spam mail, we suggest and commonly use a customized contact form embedded into your Contact Us page instead of openly listing an email address on your company website; along with using a CAPTCHA. CAPTCHA stands for “Completely Automated Public Turing Test to tell Computers and Humans Apart” and is a program that protects websites against bots by generating and grading tests that humans can pass but current computer programs cannot. Once a site visitor submits the contact form, the data captured is delivered to the client at their specified e-mail address.