What is company culture, and why is it so important?

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“The only thing of real importance that leaders do is to create and manage culture. If you do not manage culture, it manages you, and you may not even be aware of the extent to which this is happening.” -Edgar Schein

In recent years, company culture has become much more than a perk that comes with the job. In fact, job seekers consider company culture about as seriously as they consider a potential job’s salary and benefits. With that in mind, what are you offering your employees besides a paycheck?

Before we get too ahead of ourselves, what even is company culture? Company culture is defined as “the behavior of humans within an organization and the meaning people attach to those behaviors.” In other words, a company’s culture can include its vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.

It is also important to note that a company’s culture isn’t something new hires bring with them to the company. It’s pre-existing, therefore companies with great culture seek out individuals that they feel would be a good match with their existing company vision, rather than finding an employee to fix all of it for them.

However, just because your company’s culture is pre-existing does not mean that it can’t be changed. If something about your current situation isn’t working, focus on a few key areas that make it that way and ask yourself – Do your employees “buy” into your vision? Do they feel that their work makes a difference? Have you adequately prepared your employees to complete their tasks?

When all of those questions are answered with a yes, great things happen. Studies show that employees tend to enjoy their jobs more when their needs and values are in line with those of their workplace, allowing them to build better relationships with their coworkers and be even more productive.

If you’ve read this and feel your company’s culture could use some work, know that you can always give Fusion Forward a call. We take pride in the culture we’ve built and the team that takes part in it, and are more than willing to help you get started. Sometimes a fresh logo and a new vision are all it takes to help your business reach its fullest potential.

Feel free to contact us at for more information.